Have you read about this?

A bunch of govt-related people made yet another music video (of course at least 1 politician is in it for exposure). Propaganda.

Like the earlier Upturn the Downturn effort, this music video is entitled 'It Starts Today'. It is launched as part of website under the same name to give encouragement to you and me, telling us that though we are going through a recession, we can rise above it and beat this recession together by submitting pledges on the website.

I am wondering... Just exactly (1) who they are trying to target... Because having a website/music video in English limits its audience to those who know English and have access to the internet only. I am sure that cab driver who drove me back last evening ain't gonna find this helpful. He was trying to explain to me how he copes with the recession, and was writing little phrases in Chinese.

(2) What they are trying to achieve. Does watching such a music video comfort someone who has just lost his job? Or someone who has been told to take pay cut?

Lots of people will be giving themselves little pats on one another's recession-proof backs. "Good work! We did a good thing for those who need help!"